
Alexandria Cuellar
Technical Project Manager · Implementation & Delivery
I turn complex requirements into plans teams can actually deliver, and I bring nearly 20 years of software engineering to every project I run.
Also a fit for business systems analyst roles.
Salesforce Business Analyst training in progress
20
years growing from the newsroom into senior engineering in one media organization (2003–2023)
261
daily newspapers in the USA TODAY Network, where I built migration and backend services
4
client studios I led
project delivery for
14
interactive products delivered,
through launch and live operations
What I do
Plan and deliver.
I break goals into roadmaps, milestones and backlogs, and I run releases from kickoff through launch and post-launch support.
Analyze and define.
I gather requirements, map current workflows, document what needs to change, and translate between business teams and engineers.
Integrate and migrate.
I've led the discovery that moved decades of archived content into a new CMS, connected platforms through APIs and SSO, and validated data before it went live.
Keep things running.
I coordinate QA, manage risk and dependencies, and adjust plans when scope or platforms change, while protecting the dates that matter.
Roles I’m a fit for:
Technical Project Manager · Implementation & Service Delivery · Business Systems Analyst · Technical Operations
I break goals into roadmaps, milestones and backlogs, and I run releases from kickoff through launch and post-launch support.
Analyze and define.
I gather requirements, map current workflows, document what needs to change, and translate between business teams and engineers.
Integrate and migrate.
I've led the discovery that moved decades of archived content into a new CMS, connected platforms through APIs and SSO, and validated data before it went live.
Keep things running.
I coordinate QA, manage risk and dependencies, and adjust plans when scope or platforms change, while protecting the dates that matter.
Roles I’m a fit for:
Technical Project Manager · Implementation & Service Delivery · Business Systems Analyst · Technical Operations






Selected work
Refreshing an established
live-event world.
The Soapstone Comedy Club.
I led delivery for the last three refreshes of a VR social world that already had nearly 1M visitors. That included a new 18+ venue that launched on schedule. I built a phase-gated plan from prototype to launch and ran two parallel workstreams with a distributed team.
Making migrated data trustworthy at national scale.
Gannett / USA TODAY Network.
As a backend engineer on the team, I helped build the Go services that consolidated obituary content onto Gannett's enterprise platform, writing and testing the data-transformation logic. On my own, I took on the reporting problem: cleaning and deduplicating repeated and inconsistent records in BigQuery, then building Looker Studio reports across newspapers and time periods. for accurate reporting.
Running a live product's release roadmap.
Flip Key Studios.
I managed 5–7 scheduled releases for a product after launch. I sequenced features and dependencies in Jira and reprioritized as needs changed, without missing release dates.
Career timeline
2003–2009 · Times Herald-Record · Web Developer | Web Specialist
Started in editorial production, then moved into web development. Built a PHP/MySQL client portal that replaced a manual classifieds workflow.
2009–2014 · Dow Jones Local Media Group · Web Application Developer
Promoted to the corporate technology team supporting 8 dailies and 15 weeklies across six states. Led discovery for a legacy archive migration. Received the 2011 Chairman Award.
2014–2015 · Local Media Group · Senior Software Architect
Provided technical leadership and mentored engineers through organizational change.
2015–2020 · GateHouse Media · Senior Web Application Developer
For a network of 154+ dailies. Integrated acquired newspapers, and built an Amazon Alexa news integration across 8 papers.
2020–2023 · Gannett / USA TODAY Network · Software Engineer
Software Developer on Go and GraphQL backend and migration services, in a network of 261 dailies.
2023–present · Independent Technical Project Manager
Led delivery of 14+ interactive products for multiple studios.
Recommendations
Throughout my career, I've had the opportunity to collaborate with talented developers, designers, producers, studio founders, and community leaders. Here are a few words from people I've had the pleasure of working with.
“I had the chance to work with Alexandria on multiple projects, and honestly, she was amazing to work with. She was always super organized, dependable, and really good at keeping everything moving in the right direction.
What stood out to me the most was how quickly she learned and adapted. A lot of the projects we worked on changed pretty fast and there were always new things to figure out, but Alexandria never seemed afraid to jump in and learn as she went. She picked things up quickly, communicated well with everyone, and always made sure things were getting done.
I always knew I could trust Alexandria to stay on top of things, and she was great to have as part of the team.
I really enjoyed working with her and would absolutely recommend her to anyone looking for someone who is organized, driven, easy to work with, and willing to learn.”
What stood out to me the most was how quickly she learned and adapted. A lot of the projects we worked on changed pretty fast and there were always new things to figure out, but Alexandria never seemed afraid to jump in and learn as she went. She picked things up quickly, communicated well with everyone, and always made sure things were getting done.
I always knew I could trust Alexandria to stay on top of things, and she was great to have as part of the team.
I really enjoyed working with her and would absolutely recommend her to anyone looking for someone who is organized, driven, easy to work with, and willing to learn.”

Matthew Udy
CEO of Flip Key Studios
“Alexandria Cuellar was an exceptional Project Manager for hyLite studios, whose organization, leadership, and attention to detail were instrumental to the success of our project. She expertly managed our Agile workflow, tracked deliverables, and ensured our team stayed focused, aligned, and on schedule.
Alexandria also developed and maintained our Game Design Document and project documentation, providing the structure and clarity that kept everyone moving toward our goals.
She has a rare ability to balance project management, communication, and team coordination while fostering a collaborative and productive environment.
I would enthusiastically recommend her to any organization looking for a highly capable and dependable project leader.”
Alexandria also developed and maintained our Game Design Document and project documentation, providing the structure and clarity that kept everyone moving toward our goals.
She has a rare ability to balance project management, communication, and team coordination while fostering a collaborative and productive environment.
I would enthusiastically recommend her to any organization looking for a highly capable and dependable project leader.”

Juliann Stainbrook
CEO of hyLite Studios
“Howdy folks,
I’m pleased to recommend Alexandria Cuellar. During her time working with our team at Soapstone Comedy, Alexandria brought organization, clarity, and steady leadership to a fast-moving group of highly creative people. Managing a team like ours can sometimes feel like herding cats, yet she consistently kept projects moving forward while allowing everyone the freedom to do their best creative work.
Alexandria has a gift for balancing structure with flexibility. She communicates clearly, anticipates challenges, follows through on commitments, and creates accountability without adding unnecessary bureaucracy. Her calm, collaborative approach made her an invaluable partner and allowed our team to focus on creating great experiences rather than managing the process.
I would confidently recommend Alexandria for any project management or operations role, particularly in creative or cross-functional environments.
She is organized, thoughtful, dependable, and someone I would gladly work with again.”
I’m pleased to recommend Alexandria Cuellar. During her time working with our team at Soapstone Comedy, Alexandria brought organization, clarity, and steady leadership to a fast-moving group of highly creative people. Managing a team like ours can sometimes feel like herding cats, yet she consistently kept projects moving forward while allowing everyone the freedom to do their best creative work.
Alexandria has a gift for balancing structure with flexibility. She communicates clearly, anticipates challenges, follows through on commitments, and creates accountability without adding unnecessary bureaucracy. Her calm, collaborative approach made her an invaluable partner and allowed our team to focus on creating great experiences rather than managing the process.
I would confidently recommend Alexandria for any project management or operations role, particularly in creative or cross-functional environments.
She is organized, thoughtful, dependable, and someone I would gladly work with again.”

Aaron Sorrels
CEO of The Soapstone Comedy Club
How I Work
No surprises.
Stakeholders hear about risks when I spot them, not on launch day.
Plans people can use.
Milestones, owners and dates that the team actually checks.
One team, many disciplines.
I’ve led engineers, game designers, 3D artists and QA toward the same release, and I translate between business goals and technical detail.
Stakeholders hear about risks when I spot them, not on launch day.
Plans people can use.
Milestones, owners and dates that the team actually checks.
One team, many disciplines.
I’ve led engineers, game designers, 3D artists and QA toward the same release, and I translate between business goals and technical detail.

Let's talk
I'm looking for full-time technical project manager, implementation and business systems analyst roles, remote or in the New York metro area. I'm also open to select contract work.
I'll personally review every message and typically respond within 1–2 business days.
Let’s build something that ships